Managing Technology Change Module 1

---

 The first video for the Managing Technology Change Online Course - Module 1 Video 1  - The Course Overview

Module 1 Video 2 is a review of Everett Rogers Diffusion of Innovation Material 

Module 1 Video 3 is a review of material from James Utterback - Managing Technology Change and the beginning of the Chip and Dan Heath's Switch readings 

 Material from James Utterback - Mastering the Dynamics of Innovation:  Chapter 1 - Product and Process Innovation - Fluid - Specific Phase 

 Everett Rogers - Part 1 - Case studies of innovation 

 Review of Everett Rogers Diffusion of Innovation  - Part 2

 Richard L. Currier - Unbound - Chapter 8 - How innovations affect each other and provide for new innovations. 

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

This is an introduction to the content in Module 3 - Heath and Heath's - Switch, Rogers -  The Generation of Innovations, Aguirre - 10 Principles of Leading Change Management, and Gundling - Disruption in Detroit.  have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

 Discussion of Directing the Rider from Heath's "Switch". Scripting the critical moves so that the Rider understands how to direct the elephant. 

 A review of the material in Everett Rogers The Diffusion of Innovation - Chapter 4 - We discuss the 6 phases in the Innovation Decision Process. 

 A review of the material in De Anne Aguirre and Micah Alpern - 10 Principles of Leading Change 

 A review of Ernest Gundling's case study - Disruption in Detroit. 

 The conclusion of Ernest Gundling's case study - Disruption in Detroit  - Responses to Disruption. 

 Introduction to Unit 4 - Class 4 - Origins of User Resistance and its impact on diffusion 

OBJECTIVES: 

Discuss issues associated with Status Quo Bias from the reading 

Discuss How Identity Threat impacts diffusion 

Discuss Experiences and Impact at Ford 

Discuss Reponses at Ford 

 Discussion of Inertia and its impact on technology decisions. Using Shackled to the Status Quo (Polites and Karahanna, 2012) as a reference. 

 Discussion of Issues Associated with Inertia: Polites, G.L. & Karahanna, G. 2012 Shackled to the Status Quo: The inhibiting effects of Incumbent System Habit, Swithcing Costs, and Inertia on New System Acceptance (Polites & Karahanna, 2012) 

 Review of the Identity Threat Part 1 -   Craig, Kevin, Thatcher, Jason & Grover, Varun(Canvas)The IT Identity Threat: A conceptual Definition and Operational Measure (Craig, Thatcher, & Grover, 2019) 

 Discussion of Identity Threat: Part 2 Craig, Kevin, Thatcher, Jason & Grover, Varun(Canvas)The IT Identity Threat: A conceptual Definition and Operational Measure (Craig, Thatcher, & Grover, 2019) 

 Review of the Midwest Automotive Case Study - Looking at Agility vs Inertia 

Overview of Module 5 - Innovation Strategies and Responses to Disruptive Innovation. 

OBJECTIVES: 

Discuss Responses to Disruptive Innovation from the Reading 

Review Effectiveness of Responses at Ford 

Examine how best to implement a disruptive technology change 

Discuss which (if any) responses are most appropriate for your project.  

READINGS: 

Ulrich Lichtenthaler 2011 Is Your Company Ready for Open Innovation (Hoegl, Lichtenthaler, & Muethel, 2011)   

Pisano, Gary 2015 You Need An Innovation Strategy (Pisano, 2015)  

Christensen, Clayton and Bartman, Thomas 2016 The Hard Truth about Business Model Innovation (Christensen, Bartman, & Van Bever, 2016)  

Charitou, Constantinos, Markides, Constantinos 2003  Responses to Disruptive Innovation (Charitou & Markides, 2003)    

Utterback, J. (1994). Mastering the dynamics of innovation: how companies can seize opportunities in the face of technological change. Chap. 2 Dominant Design and the Survival of Firms pp. 23-55 and Chap. 4 Innovation and Industrial Evolution pp. 79-102 

Discussion of different types of innovation and how companies can get new ideas into their company to balance issues of NIH (Not Invented Here). 

Part 1 of Gary Pisano's strategies for managing innovation and disruption in your industry. 

Discussion of the different types of disruption and how companies can manage when disruption is introduced into their industry. 

Discussion of the Dominant Design and its impact on the diffusion of a disruptive innovation. 

 Discussion of Utterback's Cha. 4: Innovation and Industrial Evolution 

Discussion of Christensen's perspectives on issues associated with business model innovation and consequences for business executives. 

Discussion of the stages of the business model journey. 

 Discussion of how companies can respond to disruptions in their industry from Charitou and Markides. 

Class 6 – Management of Technology Change as Transformation 

Innovation in Organizations

OBJECTIVES:

 - Discuss the process of innovation in organizations

 - Discuss how different cultural values and beliefs shape the perceptions of adopters in the management of technology change

 - Review how the product innovation process affects the survival of firms and how innovation is a creative force for firm survival

 - Discuss how everyone, especially users, is involved in innovation and how it is no longer a purview of R & D departments

READINGS: Brannen, Mary Yoko Liker, Jeffery K. & Fruin, Mark 1999 Recontextualization and Factory-to-Factory Knowledge Transfer from Japan to the U.S.: The case of NSK.  

Chapter 4, pp 117 - 151, of Liker, Jeffrey K., W. Mark Fruin & Paul S. Adler, eds., Remade in America.  New York:  Oxford University Press. 

Utterback, James M. 1996 Product Innovation as a Creative Force., Chapter 3, pp 57 - 78, of Mastering the Dynamics of Innovation, Boston:  Harvard Business School Press.

vonHippel, Eric 2005 Democratizing Innovation:  The evolving phenomenon of user innovation.  63 - 78.

Rogers, Everett M.2003 Innovation in Organizations.  Chapter 10, pp. 402 - 435, of Diffusion of Innovations, Fifth Edition.  New York:  Free Press. 

Discussion of Liker - How culture affects globalization and technology transfer. The issues associated with transferring Product Development technology from NSK in Japan to a new plant in Ann Arbor. 

 A review of production innovation as a creative force using Edison and the innovations in the development of electricity, the light bulb and Edison's Invention Factory. 

 Review of Salesforce.com/Phillips video  

 https://www.youtube.com/watch?v=b6ntEatqj3k  

"Speed is the new currency for business" Jeroen Tas, EVP, CIO Phillips  

Discussion of how SaaS can improve speed in organizations. 

Review of innovation caused by user experimentation and invention. An organic example of co-creation.  

Ted Talk on the invention of the Mountain Bike - Charles Leadbeater https://www.youtube.com/watch?v=W7raJeMpyM0 

How organizational culture and variables impact the innovation decision process.  

 A tutorial on how to develop breakthrough products and services and an overview of the lead user innovation method, with MIT Professor Eric von Hippel. Part 1/6 is a series of videos. Available under the Creative Commons Attribution Non-Commercial Sharealike license 

Class 7 – Effect of New Media on Diffusion - Managing Technology Change by “Motivating the Elephant”

OBJECTIVES:

- Examine how to motivate people to change

- Understand how new media (social media) is affecting the rate of adoption

- Changing culture to foster organizational change

READINGS: Danowski, J.,  Gluesing, J., and  Riopelle, K.  2011  The revolution in diffusion caused by new media.

In Vishwanath, A. and Barnett, G. (Eds). The Diffusion of Innovations: A Communication Science Perspective, pp 123 - 144.New York: Peter Lang. 

Heath, Chip and Dan 2011 Motivate the Elephant.  Part 2, pp 99 - 176, Switch, New York:  Broadway Books.

Mesaglio, Mary2018 10 Culture Hacks – The Gartner Group, ID G00348246 

Discussion of Chip and Dan Heath Switch looking at ways to motivate the elephant, including shrink the change. 

A review of the material in De Anne Aguirre and Micah Alpern - 10 Principles of Leading Change 

Attributes of an Innovation and Rate of Adoption Managing Innovation Through Understanding Context and “Shaping the Path” 

OBJECTIVES: 

Understand the five characteristics of an innovation and their impact on the rate of adoption 

Examine the effect of context on technology implementation and transfer 

Examine how to create the right conditions to enable people to change 

Introduce Tool 4, Planning Guide, for implementing new technology  

Rogers - Attributes of Innovation and their Rate of Adoption 

Fruin - Technology Transfer 

Heath and Heath - Shape the Path 

Review of Material from:  Rogers Utterback   Heath and Heath Switch: Directing the Rider Motivating the Elephant Shaping the Path 

The impact of culture on innovation diffusion. 

Understanding Resistance is often a lack of clarity and/or the existence of habits that prevent change. 

Review of the attributes of innovations developed by Everett Rogers:  

Relative Advantage, Compatibility, Complexity, Trialability, Observability 

Case Studies describing Rogers' Attributes of Innovation 

Module 9  - Overview 

Innovation Decision Process and Change Agents

Cultural Awareness in Diffusion 

OBJECTIVES:  

Understand the role of the change agent in the diffusion of new technology  

Discuss strategies for overcoming resistance to change  

Learn more about how different cultural contexts affect the management of technology change, particularly knowledge transfer  

Examine the innovation decision process  

READINGS: Rogers, Everett M. 2003:T

he Innovation-Decision Process.  Chapter 5, pp 168 – 218, of Diffusion of Innovations, Fifth Edition.  New York:  Free Press.  

The Change Agent.  Chapter 9, pp 365 – 401, of Diffusion of Innovations, Fifth Edition.  New York:  Free Press 

Jones, Renae A., Nerina L. Kimmieson and Andrew Giffiths 2005  

The impact of Organizational Culture and Reshaping Capabilities on Change Implementation Success:  The Mediating Role of Readiness for Change. Journal of Management Studies, 42(2): 361-386. 

Review of Rogers Innovation Decision Process: 

Knowledge 

Persuasion 

Decision 

Implementation 

Confirmation 

Review of Rogers Types of Knowledge: Awareness Knowledge How-to Knowledge Principles Knowledge  Change agents must use knowledge effectively 

Understanding the Implementation Stage and the role of the Change Agent during this stage. 

Adoption of innovations is affected by mass media but more from interpersonal communication and relationships.  The nature strength of relationships is a key element to diffusion. 

The roles of change agents: 

Develop a need for change 

Establish an information exchange relationship 

Diagnose problems 

Create an intent in the client to change Translate an intent to action 

Stabilize adoption and prevent discontinuance... 

The Case Study of the Agriculture Extension Model from Everett Rogers Diffusion of Innovations. 

  Understanding and Managing Anti-Champions in the innovation diffusion process. 

Class 10 – Social Networks in Technology Change – Part 1

OBJECTIVES:

Understand the role of communication networks in organizational learning and in the implementation of new technology, and learn strategies and techniques for managing communication and change

Understand categories of adopters, their characteristics, and how adopters affect the diffusion process and rate of adoption

READINGS: Rogers, Everett M.2003 Innovativeness and Adopter Categories; Diffusion Networks.  Chapter 7, pp 267 – 299 & Chapter 8, pp 300 – 364, of Diffusion of Innovations, Fifth Edition.  New York:  Free Press. 

How adopter categories affect the diffusion of innovations  

 How Homophily and Heterophily affect adoption of innovations. 

 A review of the material in De Anne Aguirre and Micah Alpern - 10 Principles of Leading Change